Greg Johnson currently serves as the VP of brand + creative for Nuance Communications, the makers of Dragon, Nina and Swype as well as a broad range of innovations across the industry including Samsung’s S-Voice, Ford Sync, and others. Through their innovations, Nuance is bridging the gap between people and technology and getting their users closer than ever to what they want, need, and love. Johnson is presently knee-deep in recasting the pattern of the brand and rethinking the brand’s expressions across all touchpoints.
Prior to Nuance, Johnson most recently served as the global creative director for Hewlett-Packard. He was brought on board to help shape, steer and define a new brand strategy platform for the world’s largest technology company, including the core strategy, implementation of a masterbrand architecture and a principles-based identity and design system. In this time, he launched the next-generation HP brand strategy, Human Progress that – through implementation and cascade of the strategy – directly led to a $3.14B increase in brand value as measured by Interbrand, and a #10 Best Global Brands ranking. Johnson also launched HP’s first brand advertising campaign in nearly seven years, Let’s Do Amazing.
Johnson received a Bachelor's degree in Economics from the University of California, Berkeley and an MBA from the Georgia Institute of Technology.
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