Jennifer Kasper is the group VP of digital media and multicultural marketing for Macy's. In this role, she leads Macy's digital media strategy, with a focus on engaging customers, fostering brand loyalty and driving sales. Kasper and her team manage the brand's social media presence, mobile marketing platforms and display advertising campaigns; they also partner with Macys.com to bring the retailer's omni-channel marketing efforts to life. Additionally, she oversees the development of multicultural media and event strategies that support Macy's objective of growing market share in key minority customer segments.
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