National Account Director

Digilant
January 2011 – Present (3 years 4 months)Chicago, IL

Digilant is an Advanced Audience Targeting Platform offering DMP capabilities and Contextual Targeting within the RTB environment.

Midwest Director

Voice Media Group
February 2010 – January 2011 (1 year)

Responsible for Digital, Print, and event sales in 12 Midwest states

Midwest Director - Esquire

Hearst Magazines
October 2005 – February 2010 (4 years 5 months)

Managed Esquire's largest geographic territory, 2nd largest in terms of paging.
Sold in-book, on-line, and integrated marketing programs to Midwest Clients in the multi-state territory 
Grew 2006 revenue by 22% vs. the prior year, grew 2007 revenue by 16% vs. '06. 2 year increase = 43%
Took Esquire from number four Share of Market in the territory to number two
Won new business in several categories including Tech, Spirits, Fashion, CPG, Entertainment, and Travel 
Awarded team MVP in 2006, recognized with the "Best & Brightest" award in 2006 and 2007
3rd in team Sales Contest in 2009
Trained in on-line sales

Brand Manager

Wrigley
October 2004 – October 2005 (1 year 1 month)

Managed RFP process for Kids 2006 promotional assignments
Developed the new advertising campaign for Big League Chew
Lead packaging re-design for Big League Chew
Developed an integrated promotions and sampling program to support the launch of Hubba Bubba Cherry Lemonade
Provided monthly business analytics for the extended Kids' team

Marketing Manager

Allstate
March 2002 – October 2004 (2 years 8 months)

Managed claims research, strategy, and creative production for Allstate's "Table Top Theatre" campaign
Developed strategy and creative for Allstate's first consumer promotion, now an institutionalized component of Allstate's marketing plans
Identified the cost per sale associated with both National and Local Advertising
Produced a model to determine spending allocations for ethnic and general market buys
Established a link between share of spend and share of shopping that helped obtain a 200% increase in budget

Summits Attended

iMedia Agency Summit

The Future of Data-Driven Creativity