Lori Goldberg is CEO of Silverlight Digital, a New York-based digital media agency. Goldberg leads a hands-on team in developing digital advertising strategies for national and local brands, including Meda Pharmaceuticals, Aetrex Footwear, Curaçao Tourism, Jiffy Lube, etc.

Goldberg is a veteran of the media industry, with over 20 years of client and agency experience, the past 14 years focusing on digital. Most recently, she was CEO of TRAFFIQ, and prior to that was a client partner overseeing Razorfish's largest client relationships. She was responsible for ensuring brand strategy and vision across multiple large-scale clients, including Microsoft, Capital One, Monster.com, Polo Ralph Lauren, Travel Channel, and Smith Barney. As a client partner, she guided teams of specialists in digital media, search, strategy, ecommerce, creative, website content creation, user experience, and technology.

 

Before joining Razorfish, Goldberg spent six years as a VP, account & media director with Initiative Media/ID Media, where she co-launched FastBridge, the company's interactive media division. She oversaw the marketing strategy for Nextel, Maybelline, Nikon, E*trade, and Brinks Home Security. Additionally, she worked in direct mail for Wunderman Cato Johnson and in-house running the broadcast and newspaper media department at Stern's Department Stores (now Macy's), overseeing outside agencies.

Summits Attended

iMedia Breakthrough Summit

The Future of Content, Publishing, & Media Buying

iMedia Agency Summit

From Agent to Ally: The Modern Agency's Survival Guide

iMedia Agency Summit

Creativity Meets Automation

iMedia Agency Summit

The Dynamic Agency Model

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Breakthrough Summit

Paving the Road for Innovation

iMedia Agency Summit

Navigating Digital's Ever-Evolving Future

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Agency Summit

Connecting the Marketing Community

iMedia Other Summit

Financial Marketing Summit

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing

iMedia Other Summit

iMedia Summit 2005

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Fall Summit

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