Lori Goldberg is CEO of Silverlight Digital, a New York-based digital media agency. Goldberg leads a hands-on team in developing digital advertising strategies for national and local brands, including Meda Pharmaceuticals, Aetrex Footwear, Curaçao Tourism, Jiffy Lube, etc.
Goldberg is a veteran of the media industry, with over 20 years of client and agency experience, the past 14 years focusing on digital. Most recently, she was CEO of TRAFFIQ, and prior to that was a client partner overseeing Razorfish's largest client relationships. She was responsible for ensuring brand strategy and vision across multiple large-scale clients, including Microsoft, Capital One, Monster.com, Polo Ralph Lauren, Travel Channel, and Smith Barney. As a client partner, she guided teams of specialists in digital media, search, strategy, ecommerce, creative, website content creation, user experience, and technology.
Before joining Razorfish, Goldberg spent six years as a VP, account & media director with Initiative Media/ID Media, where she co-launched FastBridge, the company's interactive media division. She oversaw the marketing strategy for Nextel, Maybelline, Nikon, E*trade, and Brinks Home Security. Additionally, she worked in direct mail for Wunderman Cato Johnson and in-house running the broadcast and newspaper media department at Stern's Department Stores (now Macy's), overseeing outside agencies.
Summits Attended

iMedia Breakthrough Summit
The Future of Content, Publishing, & Media Buying

iMedia Agency Summit
From Agent to Ally: The Modern Agency's Survival Guide

iMedia Agency Summit
Creativity Meets Automation

iMedia Agency Summit
The Dynamic Agency Model

iMedia Agency Summit
The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Agency Summit
The Future of Data-Driven Creativity

iMedia Agency Summit
Media Re-Defined -- What Clients Want

iMedia Agency Summit
Shift Happens: Math Men + Mad Men

iMedia Agency Summit
Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Agency Summit
WCW: What Clients Want From Agencies & Media Companies

iMedia Breakthrough Summit
Paving the Road for Innovation

iMedia Agency Summit
Navigating Digital's Ever-Evolving Future

iMedia Brand Summit
Corporate Storytelling Beyond Advertising

iMedia Agency Summit
Insight & Collaboration More Vital Now Than Ever!
iMedia Agency Summit
Proof of Digital Ad Success
iMedia Agency Summit
It’s a Two-Way Street!
iMedia Agency Summit
Connecting the Marketing Community
iMedia Other Summit
Financial Marketing Summit
iMedia Brand Summit
The New Influencers: How Digital Teams are Shaping Brand Marketing
iMedia Other Summit
iMedia Summit 2005
iMedia Brand Summit
iMedia Brand Summit
iMedia Other Summit
iMedia Summit
iMedia Brand Summit
iMedia Brand Summit
iMedia Other Summit
iMedia Summit
iMedia Other Summit
iMedia Summit
iMedia Other Summit
iMedia Fall Summit