Robert Glazer is the founder and managing director of Acceleration Partners, which was ranked No. 5 among Great Place to Work's Best Workplaces for Women and No. 8 among Fortune's Best Workplaces for Flexibility. Acceleration Partners is a performance marketing firm focused on online customer acquisition for growing consumer and e-commerce companies. Robert was named to the Boston Business Journal's 40 Under 40 List and was awarded the 2016 SmartCEO Future 50 Award. Robert believes in the power of giving back and has served on the board of directors of Big Brothers Big Sisters Massachusetts Bay and on the Global Leadership Committee of EO. He also founded Fifth Night, a charitable event.
There's a lot of advice about retargeting out there. Unfortunately, much of it is just plain wrong. Here are three suggestions you shouldn't follow -- and one you should.
Utilizing a single-point affiliate marketing agency is likely your best bet for achieving global results for your brand. This is why you should consider a hub-and-spoke approach.