Tom Crandall is the managing partner and lead consultant for Tom Crandall & Associates, and the author of SEM Report Card. Tom’s firm provides consulting and agency services for brands with a local business model, including corporate chains and national franchise operations. His online marketing expertise has paven the way for him to work with several Fortune 500 companies to date. Tom’s agency background and brand consulting expertise lies in the following categories: local online marketing, SEO, PPC, content marketing, lead generation, brand protection, reputation management, social media, and online PR. His international experience has led to brand marketing and brand protection initiatives in Australia, New Zealand, Mexico, Hong Kong, Taiwan, China, Singapore, South Korea, and Malaysia.

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