Clayton Wai-Poi is the director of consumer relationship marketing at Kraft Foods. In this role, Wai-Poi is responsible for the industry-leading content marketing programs developed by Kraft, inclusive of the kraftfoods.com and comidakraft.com web and mobile sites, Recipes By Email program, Food and Family and Comida Y Familia magazines, Kraft Foods social assets and the Kraft First Taste Influencer program. Clayton has worked at Kraft for over 8 years in various brand marketing roles on the JELL-O, Kraft Singles and Athenos brands. Prior to Kraft, Clayton worked in brand management at Kimberly-Clark in Australia for five years. Originally from New Zealand, Clayton lives with his family in downtown Chicago.
What Women Want from Brands