Jenn Eldin leads content for American Express Company's OPEN Forum, an award-winning website dedicated to powering small business success. She also oversees content for OPEN Forum's social platforms, such as Tumblr. Since joining the team, she has redefined OPEN Forum content strategy by leveraging data to understand customer needs, and championed innovation by partnering with local start-ups to broaden OPEN Forum's reach. She has also evolved the brand's content from a campaign-based approach to a newsroom system that harnesses the power of social media and the expertise of digital publishers. Prior to joining American Express, she received her MBA from the University of Chicago, and spent several years at News America Marketing, where she worked with Fortune 500 companies to develop effective marketing campaigns. Outside of work, she is an avid long-exposure night photographer and an active volunteer and mentor for Streetwise Partners.
Brands as Content Creators