William “Bill” Pearce is on the marketing faculty of the Haas School of Business at the University of California where he teaches MBA students on the topics of brand management, marketing and innovation.
Pearce was previously CMO for Del Monte Foods, driving a three times increase in market capitalization by reinvigorating the topline with a marketing renaissance leading to Del Monte’s acquisition by KKR in the largest LBO in 2011. His past accomplishments include working as Taco Bell’s CMO, VP of marketing for Campbell’s Soup and marketing director with Procter & Gamble, responsible for the snacks division of North America. Pearce is on the board of directors of Rich Relevance and Ooma and also on the advisory boards of Technorati Media, Virtual Fan Network and several other firms in the area of digital marketing.
Pearce has an MBA from Cornell University and a B.A. in economics from Syracuse University.
Brands as Content Creators