As Brunner's VP, director of social media, George Potts leads the social media discipline, a family of cross-functional teams comprised of advertising creative, public relations, media, and digital professionals who are focused on delivering social media ideas and solutions that further clients' strategic goals and priorities. He advocates that brands need to think more like publishers and follow a "social by design" philosophy, strategically fusing consumer insights with social engagement strategies and tactics to drive content virality and increase brands' social currency.
A Brunner boomerang, Potts returned to the agency in the spring of 2013 from a three-year tenure at the Smith Brothers Agency (SBA), a CPG-focused agency with a roster including a host of brands from the Del Monte, Nestlé, and Heinz brand families. As SBA's director of digital strategy, he led digital strategy formulation, aiding account teams in the identification and execution of the most efficient and powerful digital strategies and tactics to reach and engage consumers. In addition, he spearheaded the agency's thought leadership efforts and served as key member of the agency's new business development team.
Potts' experience in digital and social media marketing is substantial. For more than a decade, he has provided digital marketing counsel to consumer packaged-goods companies, retailers, restaurant chains, healthcare concerns, technology enterprises, not-for-profit organizations, and issue/political campaigns. During Potts' earlier time at Brunner, he helped create the agency's social media marketing practice. An early adopter of social technologies, he remains engrossed in social/digital and emerging media and their ongoing impact on advertising and marketing, publishing and speaking frequently on the subject.
Potts' national brand experience includes such names as Aquafresh, Beazer Homes, Bob Evans, College Inn, Del Monte, DeVry University, Nestlé Drumstick, FEIN, Frosty Paws, Golf Pride, Huffy, Jamba Energy, James Hardie, Marzetti, Mattel, Stouffer's, Olympic Paints and Stains, Ore-Ida, Outshine (formerly Dreyer's/Edy's Fruit Bars), PNC, Premier Nutrition, Skinny Cow, TUMS, and Zippo.
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