John Rospenda has over 20 years of online and offline marketing experience for start-ups, large brands ... and turning start-ups into large brands! As the former vice president of acquisition marketing for the Just Fabulous, Inc. family of JustFab, Fabletics, and FabKids brands, he has been responsible for all customer outreach strategies across online, TV, print, and mobile, with a total media budget of ~$100MM annually. Currently, John has launched a consulting business, assiting consumer brands with customer acquisition strategies and implementation, as well as working as an advisor to multiple startups.
Prior to joining JustFab and keeping the world's women well-heeled and happy, Rospenda spent almost four years at eHarmony, managing the online channels of display, affiliates, email, partnership integration, and search, helping build the company into the premier brand in online dating – and making lots of couples happy. Rospenda has also managed various acquisition and CRM programs at LowerMyBills.com/Experian Interactive, IAC, Move.com, and Yesmail.com.
Rospenda was born and raised in Chicago, making him an expert on stuffed pizza and a die-hard Cubs fan. He holds a bachelor's degree in Marketing from DePaul University. He lives in Seal Beach, California, with his wife and two sons.
The Future of Shopping in a Cross-Channel World
Delighting Customers at Every Touchpoint
The Future of Shopping
Marketing in an Always-On World
TV, Video & Social
Brands as Content Creators
What Women Want from Brands