Michael Raybman is the founder of Reactor Media, the one-stop buying and analytics platform for paid content distribution. He is an alumnus-in-residence at MassChallenge, the world's largest startup accelerator and competition. Prior to Reactor Media, he built WaySavvy, a hotel booking tool that won audience choice at XSITE Innovation Xpo, and has been used by 20,000 travelers. Michael comes to the media industry from an engineering background, having previously worked at Partners Healthcare on big data problems and stochastic modeling. Besides iMedia, he wrote for Computer Weekly and blogs at http://michaelraybman.wordpress.com.

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