Paul has spent his ten years at Neustar (formerly TARGUSinfo) managing market development, sales, solutions development and business development initiatives. His key focus has been addressing the needs of advertisers, agencies, publishers and advertising platforms in the digital advertising industry. Prior to joining TARGUSinfo, Paul worked in management consulting and also held sales and marketing roles in the enterprise software industry. Paul is active in several industry groups, most notably the Interactive Advertising Bureau and the Network Advertising Initiative. Paul received an MBA from the Robert H. Smith School of Business at the University of Maryland and BA degrees in Economics and English from Villanova University.
The New Normal: Advertising must now be backed up by transparency and accountability. Less instinct, more accountability; less mystery, more transparency; less art, more...
For those of us who make a living working with data, it’s strange to see it playing such a dominant role in the news. There seems to be heightened awareness of the topic across the board.