Reggie Panaligan is the media and entertainment analytical lead at Google, focused on the film and television industries. In this capacity, he is responsible for uncovering underlying digital trends and developing forward-thinking, data-driven marketing recommendations in collaboration with digital agencies, movie studios, and television networks. He is the co-author of the recent study, "Quantifying Movie Magic with Google Search," which highlights the recent evolution of the moviegoer decision-making process, as well as the relationship between Google search patterns and box office performance.
Prior to Google, Panaligan worked in management consulting, advising clients on marketing strategy, new product development, and digital transformation across multiple industries; including entertainment, healthcare, financial services, and real estate. He holds an undergraduate degree from UC Berkeley, and earned an MBA from the UCLA Anderson School of Management.
For Entertainment Marketers by Entertainment Marketers