Catherine Tabor is founder and CEO of Sparkfly, a solution provider that allows brands to offer mobile promotions that are immediately redeemable and trackable at the point of sale. A visionary in the mobile and retail spaces, Tabor is a firm believer that mobile offers can be the unifying force between mobile media and the point of sale. Despite tremendous growth in mobile advertising, 70% of coupon redemptions in stores are still from print/paper sources. Tabor and her team are committed to changing that. With Sparkfly, major retail, restaurant, and consumer goods companies can track mobile promotions redeemed at the retail point of sale down to the item and consumer levels. Tabor was recently named one of Mobile Marketer's Mobile Women to Watch in 2013. Tabor is currently forging relationships across the mobile landscape, with ad networks, gaming, mobile payments, shopping apps, social media, CRM platforms, and point of sale technologies.

My Articles