As president of Skyword, Rob Murray is responsible for the go-to-market teams at Skyword including sales, marketing, strategic services and writer services. Before joining Skyword, Murray was global president of iProspect (now part of Dentsu), overseeing the growth and expansion of the brand in the United States and around the world. The agency grew to more than 1,725 employees in 55 offices across 40 global markets during his tenure. He also served as CEO of iProspect U.S. from 2007 to 2009 and President of iProspect from 2000 to 2006, leading the company through numerous acquisitions and intense market growth. Prior to iProspect, he served as a consultant for Bain & Company.
Murray was named to BtoB Magazine’s “Who’s Who in Search” for four years in a row (2008-2011). He serves on the Board of the Ad Club of Boston and DMG (parent corporation of ad:tech and iMedia). A recognized industry thought leader, Murray regularly speaks at key industry conferences such as ad:tech, OMMA, Search Engine Strategies, and Search Marketing Expo, and is frequently quoted in leading publications on the changing digital marketing arena.
Murray earned a master’s degree in business administration from Harvard University and a bachelor’s degree in business administration from the Carroll School of Management Honors Program at Boston College.
The Future of Data-Driven Creativity