Julie Rieger is EVP of media and marketing planning in the domestic theatrical marketing department at 20th Century Fox Films. Prior to joining 20th Century Fox, Rieger worked in the advertising agency world for 17 years. During her lengthy tenure at Zenith Media, she led the global media account, spanning over 100 countries, for Hewlett Packard. During that time, Advertising Age named her one of its "Women to Watch." Rieger was also honored with advertising's coveted Cannes Gold Lion Award.
For Entertainment Marketers by Entertainment Marketers