Kristen Comings has served as vice president of integrated marketing communications for L'Oréal Paris USA since December 2010.  She oversees integrated marketing efforts for the brand's four beauty categories: cosmetics, skincare, hair color, and hair care.  She manages media investments, content strategy and execution, digital platforms, and consumer engagements through events and promotions.

 Her career achievements include the 2005 launch of Women of Worth, a philanthropic initiative recognizing women who are giving back to their communities.  In addition, she has created partnerships featuring L'Oréal Paris USA across strategic traditional and digital media platforms, from the TV reality series "Project Runway," to the YouTube/ L'Oréal Paris beauty resource Destination Beauty, to the first-ever beauty partnership with membership-based fashion website Rent the Runway.

 

 Prior to joining L'Oréal, Comings worked at Grey Advertising as vice president, management supervisor, on the CoverGirl account. 

 

 Comings graduated with a B.A. from Mount Holyoke College in 1993.  She lives in New York City with her husband, Brian, and her daughter, Vivienne.

 

Summits Attended

iMedia Brand Summit

Brands as Content Creators

My Articles