Sarah Rotman Epps is a San Francisco-based senior analyst at Forrester Research. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester's syndicated research, consulting, public speaking, and blogging.

 Rotman Epps' research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on "CBS Sunday Morning," CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on,, Ars Technica,, Ad Age, and All Things D. Rotman Epps is a sought-after speaker at industry events.


 Rotman Epps joined Forrester in 2004. Prior to her current role, Rotman Epps was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Rotman Epps was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.


 Rotman Epps graduated magna cum laude from Harvard University with a B.A. in Visual and Environmental Studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.


Summits Attended

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

My Articles