Monique Torres is a senior writer for Act-On Software with nearly 20 years’ experience in all things (ok, a LOT of things) direct marketing, particularly in the technology industry. Her passion and focus are B2B communication and the dynamic multi-channel evolution.
To find success, your emails must reach customers who actually want to hear from you. Here are the tried-and-true practices for growing your list.
If you don't have any insight into your target audience, even the most compelling offer or snazzy new value proposition will fall on deaf ears. Here's the personalization approach that will...