Douglas Melchior manages big data and predictive analytics products at DataXu, focusing on real-time decisioning and algorithmic optimization technologies.
Before DataXu, he co-founded and sold Vaiad, a sell-side ad platform. Douglas is a graduate of the University of Virginia and Harvard Business School. Tweet at Douglas @BigDataD.
So you want to launch a digital campaign. But should you buy your inventory directly from a publisher, go through an ad exchange, or choose some other path? Here's how to decide.
The nuances of 4 media buying strategies (page 2 of 2)...