I have been in digital marketing for over 12 years, got my feet wet on the agency side, moved to the client side early on where the big decisions were made and never looked back. I specialize in multi-channel marketing strategy for large brands and currently driving growth for the largest online marketplace for experiences, IfOnly. IfOnly creates unique experiences teaming with luminaries in the fields of music, sports, food/wine, film and more. A portion of each sale benefits the charity of the luminaries choice. A few notables are Shakira, Joe Montana, Bruno Mars, Tyler Florence and hundreds more. You can use code KATELYN to access the closed portion of the site.
I was most recently driving marketing at Kabbage Inc. the largest source of online funding for SMBs. Prior to that I was at Shutterfly for 4 years leading acquisition marketing, La Quinta Hotels for a few, and agency side before that with Omnicom. I have been a member of the iMedia community since around 2007 and have met so many lifelong friends through the annual Summits.
Delighting Customers at Every Touchpoint
Brands as Content Creators
Customers For Life: Creating Brand Loyalty
Digital Marketing at Scale: Going Big in 2012
Innovative Marketing to Moms
Build Stronger Digital Strategies
Collaborate With Your Digital Marketing Peers
Exposing the Hype
Turning Advertising into Content
Marketing & Media Mash-Up: Managing Uncertainty & Change