Julie Melton has more than 15 years of experience working with leading CPG companies in media planning, marketing strategy development, and brand positioning. As media and integrated marketing manager at Henkel North America, Melton oversees the media planning and buying process for all Henkel U.S. laundry and home-care brands. Additionally, she works with her teams and agency partners to develop integrated marketing plans across all disciplines including digital/social, PR, promotions, and coupons.
A graduate of Georgetown University, Melton spent her earlier career on the agency side working with clients such as Nestle, Kellogg Company, Unilever, and Dole.
Media Re-Defined -- What Clients Want