Matt Bruce has broad experience in the media industry across the U.K., the U.S., Japan, and Australia. Prior to his tenure at Nielsen, Bruce held a number of senior positions with large media companies, spending most of his time working on strategy and operations. He also ran a start-up digital business, assisting with the integration following its acquisition by a large media company. Prior to his current role, Bruce was the managing director of audience measurement for Nielsen across APMEA (Asia Pacific, Middle East, and Africa), where he was responsible for the strategy, development, enhancements, and commercialization of Nielsen's audience measurement products across TV, radio, print, online, and mobile. Bruce holds an MBA from the Australian Graduate School of Management.
Media Re-Defined -- What Clients Want