My Articles

How deep is your rabbit hole?

| Drew Ianni

Whether your rabbit hole reference point is "The Matrix" or "Alice in Wonderland," the metaphor is an apt one for discussing brand monitoring in the Web 2.0 world.

The Future of Online Advertising

| Drew Ianni

From the ad:tech New York session, "The Future of Online Advertising" with panelists from P&G, The New York Times, DoubleClick and NBC Universal.