Lauren Moores is a data guru with over 20 years of experience in data strategy, science, and creation in different information and technology industries. She began her career at DRI/McGraw Hill as an economist before earning her Ph.D. in Economics at Brown University.

Drawn to the power of the internet to provide information and services, she left research and teaching to take on a content operations and technology role at OneSource Information Services, and subsequently, Compete, a WPP company within Millward Brown Digital. At Compete, Moores managed the science, data assets, and data product teams, including building large, multi-sourced global digital consumer panels.

 

More recently, Moores led the vision and development of data science at EveryScreen Media, a start-up mobile RTB and audience technology company acquired by Dstillery. She runs all things analytics at Dstillery, where she is also an active industry speaker and writer, particularly on mobile analytics.

 

Summits Attended

iMedia Brand Summit

Marketing to the New Consumer

My Articles

The biggest programmatic challenge

| Lauren Moores

From dispelling myths to explaining the process, programmatic has its share of hurdles. For marketers actually delivering the impressions, here's the most difficult part.