Annamarie Bermundo is a digital and loyalty marketing professional with over 14 years of demonstrated leadership across multiple disciplines, including CRM/Multi-Channel platform development, loyalty programs, digital marketing, and online media.
Bermundo started her career with the AIR MILES Reward Program in Toronto, Canada in 2000, where she spent a number of years focused on customer analytics and delivering CRM across online and offline channels. Before joining L'Oréal USA, Bermundo headed up CRM/digital marketing for Maybelline New York and Garnier at L'Oréal Canada, and worked in London for both Reckitt Benckiser and Capgemini Consulting U.K. on global digital transformations and marketing strategies.
In early 2013, Bermundo led the development of the first responsively built, personalized platform in the mass beauty industry taking digital in the beauty category to new levels. Most recently, Bermundo launched an intelligent vending machine within the New York City subway system as a pilot program to understand hyper-personalization impact on engagement and sales in a nontraditional venue. The brand was awarded a Genius title and No. 3 ranking in L2's 2013 Beauty Annual Report.
Marketing to the New Consumer