Cindy Pound has 20 years of experience leading production and deployment of cutting-edge digital products and services for clients such as L'Oréal Paris, Tiffany and Company, Electronic Arts, Charles Schwab, Microsoft, Sony, and CBS.
As group director and mobile lead, North America for R/GA's Mobile and Social Platforms practice, Pound is responsible for overseeing the delivery of mobile and social executions, including iPhone and Android applications, responsive web sites, mobile commerce sites, tablet applications, social response labs, open graph enabled platforms, and multi-channel social campaign activations for the agency.
Prior to R/GA, Pound was VP of client services at netomat, inc., a software company that specializes in mobile-enabled content and community solutions. From 1996 to 2001, Pound was a founding employee and executive producer at digital agency Razorfish, where she was also responsible for the company's global emerging leader training program, Catapult. Before joining Razorfish, Pound worked in software localization and project management at Microsoft Corporation.
Pound holds a master's degree in Media Studies from The New School and served as a National Board Member of the Producers Guild of America, New Media Council from 2006 through 2013.
Marketing to the New Consumer