Michael Lamb, Chief Commercial Officer, leads corporate strategy and development for MediaMath and spearheads initiatives for global expansion and product commercialization. Michael works closely with the sales, product and operations teams to solidify MediaMath’s position as a leader in the industry while identifying and executing upon growth opportunities.
Michael brings nearly 15 years of experience in the digital marketing and media space, fueling innovative strategies for Fortune 500 companies. Prior to MediaMath, Lamb spent 10 years with McKinsey & Company, the global management consultant firm, where he worked with Fortune 500 media, telecom and entertainment companies to advise and implement digital marketing strategies.
Among his accomplishments since his start at McKinsey in 2003, Michael launched paid digital products for leading newspapers in the U.S., South America and Asia. He also designed new consumer price architectures for two major cable operators and accelerated online acquisition for a large magazine publisher. Michael guided three rounds of price changes over 5 years for a US wireless provider, shaped the corporate strategy for a major MSO, and reset the advertising pricing approach for a major consumer media company. Michael also strengthening the sponsorship sales approach for a U.S. professional sports league, built multi-product prospecting capabilities for one of the 5 largest US direct mail marketers and worked with six major sports franchises to apply an analytic approach to ticket pricing.
Michael spent three years in the online advertising industry, prior to McKinsey, as a co-founder of Poindexter Systems (now [X+1]), alongside Zawadzki.
Michael holds an M.A. in Mathematics, with distinction, from the University of Oxford and a B.A. in Applied Mathematics, cum laude, from Harvard University. He lives in Brooklyn with his wife and three kids and is sure to be the worst poker player on MediaMath’s Executive Team.