As chief digital officer of Mindshare Canada, Armin Huska oversees the activities and digital offerings of Canada's largest buyer of online media. In his role, he develops the digital capabilities within the agency while establishing thought leadership positioning in the digital space for Mindshare's remarkable clients, such as Unilever, Tim Hortons, Ford, American Express, Air Canada, Walmart, and many more. His influence and vast knowledge of the digital media landscape has helped Mindshare to be not only Canada's "fastest growing and most dynamic agency," but also the leading agency in programmatic and data-driven media.
Prior to taking this Canadian role in 2012, Huska served for nearly two decades in a wide range of increasingly senior and executive roles for various WPP companies, independent agencies, and media publishers in the U.K., Germany, Italy, and Austria. He was vital in building one of U.K.'s top five digital media agencies, and also in developing the German digital media landscape.
Huska lives in Toronto with his wife, and is now on a mission to fully immerse himself in the Canadian lifestyle: The Leafs, Cottage Country, Timbits, Ontario wines, and trying to learn baseball's infield fly rule.
The True North Strong and Digital