Yona Shtern is the co-founder and CEO of Beyond the Rack. The company was named No. 1 fastest growing etailer in North America by Internet Retailer Magazine in 2011 (IR Top 500), and third fastest-growing private company in Canada. Launched in 2009, BTR has grown exponentially, with 9 million consumer members, 5,000 brand partners, 400 employees, and annual sales in excess of $200 million.

Prior to co-founding Beyond the Rack, Shtern was CMO of Ice.com (an online jeweler), and CMO of Microcell Telecommunications, where he launched the Fido wireless brand in Canada. He was also VP of direct and database marketing at Saks Fifth Avenue in New York, and director of direct marketing at Avon Products. He began his career with a B.A. in English Literature from McGill University.


Shtern has been an entrepreneur for over 10 years, and is a frequent speaker and panelist at international marketing and technology conferences. He has received numerous awards for his advertising, product launch, and marketing strategies.