Chris Matty, co-founder and CEO at Versium, has led a number of early stage tech companies in the Data, Internet, Mobile and SaaS industries, leading strategic initiatives in business development, sales and marketing. His latest venture is a data technology company that operates a real-life data services (LifeData) and predictive analytics scoring engine. These technologies enable organizations to be more data-driven by powering solutions that help optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers.
The big data explosion is providing plenty of new opportunities for CMOs -- but also plenty of potential for confusion. Here's how to cut through the noise.