Dawn Holliday-Mack leads strategy, research, and consumer insights for FactoryMade Ventures, which develops, produces, and oversees media and entertainment franchises in partnership with leading Hollywood talent and global brands and investors. Holliday-Mack has over 10 years of experience in entertainment research, media analytics, and consumer insights, having worked inside agencies (CAA, WME), studios (Paramount, Sony), analytics firms (Nielsen), and television networks (El Rey Network).


Summits Attended

iMedia Agency Summit

The Future of Data-Driven Creativity