Chris Malone is founder and managing partner of Fidelum Partners. He leads the firm's customer insights and strategy practice, helping clients develop growth strategies that drive business performance.
Malone has over 20 years of sales, marketing, consulting, and organizational leadership e xperience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble, and has consulted to a broad range of Fortune 500 companies.
As CMO of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Malone led the company's 800-person global consumer marketing, worldwide travel industry sales, eCommerce, and reservations organization. Previously, he served as SVP, marketing for ARAMARK Corporation, a multinational food, facility, and uniform services enterprise with over $13 billion in revenue annually. Malone is also co-author of "The Human Brand: How We Relate to People, Products and Companies," published by the Jossey-Bass division of Wiley Publishing in October 2013.
Malone holds a B.A. from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
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