In late 2011, Lizzy Hanna joined MediaCom as digital supervisor on the Audi account, working on national digital campaign planning and buying. In her latest role as digital media director, Hanna oversees all digital media planning and activation for Audi U.S. corporate and regional dealer group campaigns. Hanna began her career at [email protected], where she discovered her passion for digital media and analytics working across Lenovo and Career Education Corporation. From there, she went on to conduct integrated media planning for Nestlé brands at Zenith Optimedia.
Although originally from West Virginia, she now considers herself a New York City native, as she completed her B.A. at Marymount Manhattan College and now resides in Midtown Manhattan.
The Future of Data-Driven Creativity