As VP of media and mobile marketing for Paramount Pictures, Mike Rosenberg manages the marketing efforts for mobile as well as television, radio, and emerging media.
Since joining Paramount in 2006, Rosenberg has overseen over 90 mobile campaigns. During that time, Paramount's mobile efforts have been recognized as industry leading, as evidenced by its many awards for mobile campaigns for films such as "Paranormal Activity," "Jackass 3D," "Iron Man 2," "Shrek Forever After," and "Eagle Eye."
Prior to joining Paramount, Rosenberg's focus was in media buying, working for multiple advertising agencies supporting various clients in the packaged goods and entertainment industries.
For Entertainment Marketers, By Entertainment Marketers
Fifth Annual Summit Delivers Digital Insights