In her role at shopkick, Coco leads the expansion of shopkick's strategic brand partnerships across all categories of consumer products. She works with partners to develop marketing programs and native integrations that drive consumers to engage with their products both on mobile and in stores. Coco has more than twenty years of experience in new media, mobile, branded content, sponsorships and marketing in both early stage and large media companies. A fan of start-up's, Coco helped launch cnet.com and their portfolio of sites in the early days of digital advertising, then moved into the Entertainment industry to head sales and marketing for Variety's digital platform, variety.com. She went on to play key strategic roles in the launch of iFilm, the first online showcase for user-created video content, and Current.com, the online extension of Al Gore's cable news network, Current TV. In between these early stage platforms, Coco spent six years at Yahoo! where she managed strategic accounts in Entertainment, Retail and Technology. Just prior to shopkick, Coco served as Executive Vice President of Marketing Partnerships at Relativity Media where she worked with brands to develop marketing partnerships, brand integrations, and co-branded content programs leveraging Relativity's film, television, and digital content portfolio. Coco is a graduate of the University of Wisconsin with a BA in Art History and French and loves to practice speaking French whenever possible. When not proselytizing mobile shopping, she loves to spend time with her husband and 6-year old daughter at home in Burlingame, California.
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