Carly’s passion for media was born while attending the University of Florida (Go Gators!). Upon graduating with a degree in advertising in 2003, she moved (a little) north to Atlanta and began her media planning career at 22squared. There she spent eight years working on fast paced retail clients like Southeast Toyota Distributors and Buffalo Wild Wings. Carly finally made her way from the Southeast to the Southwest and joined The Richards Group in August of 2011. She currently manages all media planning efforts for The Salvation Army, Farm Bureau Financial Services and First Choice Emergency Room. Her client roster to date has also included leadership roles on TGIFridays, ULTA Beauty and Furr’s Family Dining.
The Future of Data-Driven Creativity