As VP of online marketing at FootSmart, Jay Allen focuses on driving online growth and awareness to FootSmart.com. He was hired in 2013 to help drive the transition from catalog to online in this Top 200 online retailer. FootSmart.com offers comfort shoes and foot-related health items. Prior to his role at FootSmart, Allen created and led the eCommerce division for Teavana, a mall-based tea retailer. As Teavana.com was growing rapidly, his team built out the website, marketing channels, and social media presence for the company. Allen had P&L responsibility for the division. Teavana went public and was acquired by Starbucks during Allen's time there.
In prior years, Allen's focus was on ecommerce apparel at companies like Cutter & Buck and Casual Male.
The Future of Shopping