For the past 15+ years I’ve provided marketing solutions for brands large and small. Consumers now can choose when they consume content, how they consume content, and most importantly where they consume content. Mobile marketing can engage consumers whenever & wherever they are. Mobile marketing can engage shoppers when it matters most - while they making a purchasing decision at the point of purchase. Brands can now engage a shopper when it matters most and talk to a them at the zero moment of truth- when they are making the decision to put the product back on the shelf or in their shopping cart for purchase.
inMarket empowers brands to connect with shoppers at critical moments in the path-to-purchase – both while shoppers are planning their shopping trip and while physically inside a store. inMarket is proud to have deployed the world’s first multi-retailer iBeacon platform and the first ever grocery store implementation of BLE, which enables everyday shopping trips to benefit from the technology. As experts on in-store mobile experiences and advertising since 2010, we are thrilled to bring Mobile to Mortar’s benefits to shoppers daily lives. The Mobile to Mortar platform is enabled by a virtually invisible beacon the size of a quarter that uses bluetooth to enable location based experiences.inMarket works with over 100 brands across its platform of 20 million shoppers and has been featured in the Wall Street Journal, as an award winner at TechCrunch Disrupt, and on the cover of Entrepreneur Magazine.
The Future of Shopping
The Future of Data-Driven Creativity