Ty is a Director in iCrossing's Digital Media Strategy team. Ty launched his first paid search campaign in 1999 on GoTo.com. Since then he has driven significant performance growth in paid search, display, and comparison shopping for numerous clients including Clorox, Gap Inc., Symantec, and AAA. He leads international training sessions for iCrossing employees, shares successful strategies and tactics across iCrossing offices, and contributes to the iCrossing internal technology roadmap. Ty earned a Business degree from University of Southern California and worked at two digital agencies in Los Angeles before joining iCrossing in 2007.
Google's new paid search functionality can help your brand create a better profile of your targeted customers. Here are the ways to take advantage.