Jacqueline Hernández was appointed CMO, Hispanic enterprises and content (HEC), NBCUniversal, in May 2014. In this newly created position, she will report to the chairman NBCU Hispanic enterprises and work across the NBCUniversal portfolio to integrate Telemundo and mun2, while overseeing marketing and consumer research. In addition, Hernández is responsible for leading strategic partnerships across all HEC platforms.
A seasoned executive with more than 20 years of media experience across television, online, and print, Hernández joined Telemundo as COO in 2008 and was responsible for all domestic revenue overseeing ad sales, as well as the digital, cable, consumer marketing divisions, and the cable network mun2.
For Entertainment Marketers, By Entertainment Marketers