Jared Goldsmith is VP of marketing for NBC Entertainment Digital. In this capacity, Goldsmith leads the marketing efforts across digital and social media channels for all of NBC Entertainment's primetime, daytime, and late-night programming. In addition to developing online and mobile marketing campaigns, Goldsmith is responsible for the network's social media strategy, and currently oversees its ongoing marketing efforts across all social platforms, including content development, distribution, and social integrations. In this role, Goldsmith has helped define social TV with groundbreaking initiatives for shows such as "The Voice," "Grimm," "America's Got Talent," and "Late Night With Jimmy Fallon."
Previously, Goldsmith served as head of marketing and distribution for CinemaNow, a pioneering online video service, where Goldsmith led all consumer, business, and corporate marketing, along with managing the company's studio relations. Before joining CinemaNow, Goldsmith managed online marketing at Trimark Pictures (acquired by Lionsgate), where he was responsible for the promotion of theatrical and home video releases.
For Entertainment Marketers, By Entertainment Marketers