With over 15 years' experience in digital marketing, Jenna has an in-depth understanding of how digital marketing channels and tactics work individually and together to drive business impact, from increasing brand awareness and customer engagement to driving direct response actions and to fostering ongoing loyalty and advocacy. Jenna is able to successfully integrate into a client's marketing organization to fully understand the needs, goals and objectives of the business and develop integrated strategies that address each specific client challenge. Strategies exploit key integration points between channels while also fully leveraging the specialized benefits of each, and span search and paid media, CRM and loyalty programs, and owned and earned media. Jenna ensures the teams of channel experts continually meet and exceed the goals of the clients'? strategies in their execution; in turn, she thentranslates the work of the agency team back to the client in a way that effectively demonstrates how integral the team's work is toward achieving the business need, clearly underscoring the value of the agency partnership. Specialties: client services, account management, marketing strategy, agency operations, cross-functional team lead, relationship building, Google Ad Pro certified, CRM, Search Engine Marketing (SEM/PPC), Organic Search (SEO), Display (branding and DR tactics), Social Media, Mobile Marketing, Email Marketing.
Forging Partnerships that Matter