Michael Wokosin is VP of digital marketing with Redbox, a national rental distributor of movies and video games. His principal areas of expertise are in the translation of business objectives into digital strategies, integration of core marketing and communication initiatives with digital programs as well as subject-matter depth in social media and community development, paid media strategy and execution, user-experience design, and the launch of digital properties across web, mobile, and connected TV environments. His experience in marketing, communications, and digital spans more than 16 years across B2B, finance and insurance, retail, and consumer packaged goods, as well as media and entertainment.
Prior to his role at Edelman, Wokosin served as VP of digital marketing at Universal Studios and led NBCUniversal's Digital Marketing Council as chairman, where he was responsible for the product launches of titles such as "Despicable Me" and "Fast & Furious," as well as providing strategic counsel and execution for the transition of packaged media from DVD to Blu-ray and from physical to digital media. Prior to NBCUniversal, Wokosin worked at leading-edge content production, digital, and emerging media agencies that build upon the experience he gained as the executive director of global digital marketing at Warner Bros., where he was responsible for developing a worldwide digital platform for distributing content, video, and media assets for B2B, B2E, and B2C programs.
Wokosin holds a BBA from the University of Iowa and an MBA from the University of Chicago Booth School of Business.
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