Lina Yang is director of Hershey's advance tech lab. In this role, Yang tinkers with new technologies and seeks discoveries that will deliver growth, insights, and operational effectiveness to The Hershey Company.

Prior to this position, Yang was director of global trends and strategic foresight, anticipating opportunities and risks five to 10 years beyond today.


Yang brings a broad perspective built on her many experiences working in nearly all aspects of business, from finance to marketing to consumer insights and international innovation. As a futurist at a candy company, she has found her sweet spot. She's a food lover, rock climber, fiddler, adventurer, and of course, she loves to ponder future possibilities.


Summits Attended

iMedia Breakthrough Summit

Breakthrough: The Next Wave of Marketing

My Articles

Lina Yang

| Lina Yang

In August 2014, Lina Yang and her team at The Hershey Company's Advanced Technology Lab flew 12 Hershey executives out to Silicon Valley for the company's first LiveLab event. On the...