With over 15 years of leadership experience in mobile and social media spaces, Doug Busk brings a diverse background to his role as director of connections innovation within the global connections marketing team at The Coca-Cola Company. In that position, Busk is responsible for initiatives that empower the company's marketers worldwide to connect with consumers and the supporting global social listening and engagement strategy, platforms, and the team of 18 social media professionals that drive them on a real-time basis.
Most recently, over the span of 2013, Busk spearheaded the creation of the Hub Network, Coca-Cola's social listening, knowledge management, and engagement platform, connecting the work of over 2,200 social media marketing team members worldwide and real-time.
Previously, Busk held business development and product marketing executive roles with Amdocs and SinglePoint. Over the 2008 presidential election cycle, Busk served as the outside strategic advisor to the landmark mobile efforts of the Obama campaign.
Prior to that, Busk led product management and development for Verizon Wireless and Cingular. While with Verizon, he led the creation of the country's first cross-carrier non-profit fundraising capability via text messaging, which, in 2010, resulted in over $40 million in funds raised for the Red Cross 2010 Haiti earthquake relief efforts.
Breakthrough: The Next Wave of Marketing