Rick Starbuck is Bank of America's digital user experience design executive. In this role, Starbuck oversees the digital UX teams at Bank of America, focusing on the next generation of digital banking and financial customer experience for both the bank and brokerage side of the business. Bank of America leads the industry in online banking capabilities with 29 million active users, and mobile banking with 14 million active users.

Prior to joining Bank of America, Starbuck served as managing director, customer experience executive for JPMorgan Chase, leading the web and mobile design teams and advancing the customer experience-driven culture and vision within the organization. Before that, Starbuck led a multi-disciplinary team at Washington Mutual as the first VP of customer experience, producing two complete redesigns of WaMu.com that were lauded by customers and critics alike for achieving a new level of simplicity in online banking.

Prior to his work in the financial services industry, Starbuck was VP of design services for Sausalito, California-based Green Room Productions (later acquired by iXL, inc.), working with companies including Disney, Virgin Atlantic, Starwood, Schwab, the Mayo Clinic, Wells Fargo, Travelocity, and BV Wines, among many others. Starbuck got his professional start early, selling code to video game publisher Activision at the age of 14. His pre-web work in 3D animation produced an award-winning television spot that was recognized for raising awareness for AIDS and was aired on MTV, VH1, and Comedy Central.


Starbuck lives in the San Francisco East Bay with his wife and three children.

Summits Attended

iMedia Brand Summit

Marketing in an Always-On World