As the VP and CMO of the digital division at The Weather Company, Matthew Eby is responsible for the execution of the brand strategy, social media, and marketing for the company's digital portfolio. Working closely with the editorial and product teams, Eby works to bring meaning and differentiation to The Weather Channel, Weather Underground, and Intellicast brands.
Eby came to The Weather Company with more than eight years of global experience in the mobile industry. Before his current role, he was director of marketing and brand planning at BlackBerry U.K., where he was responsible for the go-to-market, operations, research, and brand planning/execution teams.
Eby has held roles in London, Tokyo, Toronto, and Atlanta. A native of Canada, Eby received both a master's degree in Business Administration and a bachelor's degree in Honors Business Commerce from the DeGroote School of Business at McMaster University in Ontario.
Breakthrough: The Next Wave of Marketing