Distinguished management career qualified by over 26 years of measurable achievements in New Business Development, Marketing, Operations & Corporate planning with focus on Customer Centricity in the Automotive, Durables/Electronics & Retail industry. Domain Expertise focused on creating lasting value thru’ excellence in a Service Oriented Environment. Spearheaded Key Business and Brand strategies for Startups and Mature Businesses to achieve sustainable volumes, process design, revenue growth and profit improvement. Combine expert visionary strategic planning and formal marketing management qualifications with strong business management, negotiation, communication and leadership skills to contribute to corporate goals. Managed Risk and Performance Improvement for business houses ranging from US$ 35Mn to US$ 80 Bn. I've had a long standing career in the consumer durable and automobile industry having worked for large conglomerates like Videocon, Reliance as Exec VP & COO and Future Group as President Ezone. I'm known as a pioneer in the Indian Retail arena having established the country’s first corporatized organized consumer durable retail chain, Plugin-NEXT as an entrepreneur. Successfully Architectured Reliance Digital as a truly large scalable BIG BOX Retail Execution with clear processes for Plan, Buy, Move, Sell & Service. In the marketing world, one of my significant contribution was the creation of the sub-branding and flanking strategy at Videocon to spin off brands like TOSHIBA, SANSUI, KENSTAR. Another achievment was the revolutionary creation by packaging a consumer product as a financial instrument under the Money Back scheme which remains unparalleled even today as a Marketing Case. As the Director-marketing & Sales, I am responsible for the strategy and execution of NISSAN motors business in India